The Tissot Story
The Swatch Group acquired Tissot in 1963 to add to a family of brands that also includes Hamilton and Omega. Its family of brands makes Swatch one of the biggest watch producers in the world.
But to get back to Tissot in particular, Tissot watches have long been favorites of people in the world of sports and also stars in the entertainment field. Tissot sponsors the world championships in fencing and motorcycling and is the official timekeeper for the International Basketball Foundation and MotorGP. In fact, Tissot works with a variety of sports to improve time recording. In the world of entertainment, Elvis Presley, Grace Kelly, and Angelina Jolie have all worn Tissot watches.
What, you may wonder, is responsible for Tissot’s success? More than anything else, it’s been the constant focus on technological innovation.